san francisco, ca
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A thought-provoking conference branding campaign that elegantly connects public advertising and event branding, inspiring an enlightened venue for intellectual discourse.
In this project, I created an event brand for a philosophy conference based on Friedrich Nietzche. I aimed to create a conceptual, theoretical, and universal conference brand to represent Nietzche’s ideals, inspire interest in their teachings, and promote conference attendance. I applied a conceptual approach to look at his life and work with a fresh perspective. I asked myself, how can I rethink, reimagine, and reinvent the philosopher’s ideas for relevance in today’s world?
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